Thursday, 28 June 2012

3 Secrets To Quicker Internet Search Engine Optimization Results

When you use internet search engine optimization to help you get traffic to your business, you need to understand how you can get the quickest results possible. There are 3 secrets that will help you achieve this goal.
These secrets will allow you to get fast results and they will help you receive the best search engine placement possible. Below are the secrets that you need to keep in mind and use.
1. Keyword research – When you want good results from your SEO efforts, you have to spend time on keyword research. The keywords that you choose are very important to how well your search engine optimization will go.
You want to be sure that you find keywords that are relevant to your site. It is also smart to choose keywords that don’t have major competition. It is very tempting for anyone to go after the keywords that are searched for the most.
What most people don’t realize is that these keywords will require a lot of time to get ranked in the search engines, since you are competing with so many big companies for them. It is smart to choose keywords that don’t have as much competition because this will allow you to get put into the search engine results much quicker for more than one keyword.
2. Keyword location and density – You have to be sure that the keywords you choose to use are placed in the right areas of your website. You want to be sure they are in the page title and in a few of the paragraphs of the content on your site.
The frequency that the keywords are used on the site and in the articles that are submitted online is imperative. You want to be careful that you don’t overdo using them because this will harm your SEO results.
Instead, use the keywords in the first and last paragraph that is written by you. Then place them once or twice in the body of the content, but no more than that. You also want to be your keyword is used in the titles for each content piece you write for that particular keyword.
3. Relevant content – The content that you write, based on the keywords that you choose is vital for SEO. If you are using the keywords on your website, then you need to make sure that the keyword being searched for will lead people to a site that is relevant to that particular keyword.
The same is true for any articles you write to distribute online. The content written must be relevant to the keyword used.
Now that you have these 3 secrets in mind, you are now ready to get quicker and more effective search engine optimization results. Just be sure you remember and use these secrets and before you know it, you will see a positive change in the SEO results you are going for.

Monday, 25 June 2012

Getting Search Engines to Crawl to Your Site More Often

If you're interested in making your site more attractive to search engine crawlers so you can generate more free traffic for your site then you've come to the right place. The Google crawl rate is nothing but the total frequency with which their bots visit your site and index new content. Some websites go a long time in between crawls and this prevents new material from gaining valuable page rank. But you can change that by making your site more crawlable. 

It's important to invest a little time and attention to optimize the photos on your site. Images that aren't optimized usually aren't good for the overall performance of your site in the search engines. It can also lead to a less than favorable crawl rate for your website. But the real question is how to get that improved crawl rate. You can do many things to optimize images like placing keywords in the name of the file, resizing images properly, and using captions that are designed to appeal to search engine crawlers. While these may seem like simple steps they can have a huge impact on how often your website gets crawled by the search engines. 

You need to make regular updates to your site's content. 
The problem with this is that this might mean one thing to you and something else entirely to someone else. This doesn't mean that you have to update your site ten times a day; just make it happen more often and you're good to go. Google has a deep appreciation for sites that add new information often and rewards that by indexing their information and updates faster. This is the way that Google uses to let website owners know they've noticed them and like what they see on these sites. 

The most basic thing to do when trying to enhance your site's crawl rate is to submit your website's URL to Google. This is something that is quick and easy but effective. In fact, the more search engines you submit to the better your exposure will be. Additionally you'll want to check that you're getting the right header response. 

Give Google what it wants and you'll have no trouble at all attracting those famous Google bots to your site every other day. These are all steps that are easy to duplicate and apply to every one of your sites for fast results. Most website owners have no idea how important proper optimization is for their websites. It only takes a little effort on your part to make your site more attractive to them but the rewards are well worth that effort.

Friday, 22 June 2012

Benefits of Home Business

Running an online home business has many benefits. If you are considering researching home business ideas, here are a few of the positive things about starting a home business online.
- An online home business is very easy to start. Previously if you were to start a home business it would involve a lot of planning and work to get your business successfully off the ground.
Nowadays, with the internet that is no longer the case, as anyone with an internet connection can start an online home business.
Affiliate marketing is a good example of how easy it is to start an online business. You can join an affiliate program and be promoting your product online literally in a few minutes.
- The start-up costs are very low. It is not going to cost you much money at all, although costs will vary depending on the type of home business you start.
Affiliate programs are free to join and many residual income opportunities will cost you less than $100 to get started. If you choose to do other things like article writing or blog posting these will not cost you any money at all.
- You can outsource what you can’t do yourself. If you are new to working online you will not yet have mastered the internet marketing skills required to promote a business. But you don’t have to worry about that as it is easy to find people to do things for you at a reasonable price.
Fiverr is a great website where you can hire people for five dollars per project and Easy Outsource and Odesk are other websites where you can hire employees.
- You have the opportunity to earn unlimited income. Your goal no doubt is to make as much money as you can.
You know exactly what your monthly salary is when you have a job and this makes it easier to budget and plan your life, however, it does not make is easy to achieve your dreams.
With an online home business you can make as much money as you want. Once you are making money with your first website you can then increase your income by starting another one and so on. There is no limit to what you can do online.
Consider working with people to make money through joint ventures as well as earning off the efforts of others with network marketing opportunities.
- You don’t need high skill levels. To start and run a successful online home business does not mean that you need to have a college education
Whilst you will need to master some internet marketing skills to drive traffic to your site, anyone can learn these if they are prepared to spend the time working at it.
The above a just some of the many benefits of having an online home business. It is very easy and cheap to start an online business from home and with work can be very profitable.

Thursday, 21 June 2012

The Best Times for Updating your Twitter and Facebook Accounts

With so many connections to various people, it can be quite tricky to generate the desired traffic or conversation to a certain post or tweet. Factors such as differing time zones, people at work or just those eyes you haven’t quite catched, can all hinder the success of your updates. Luckily, social media data expert Dan Zarrella has studied this and has come up with some very interesting results.
According to Zarrella’s research, the best time to tweet is from early morning to just after lunch time whereas the peak in Facebook activity is at 8pm in the evening. For Facebook, the best days to post is during the weekend, whereas with Twitter earlier in the week ie. Monday, Tuesday and Wednesday, generates more activity for you. You can find more of Zarrella’s research here:

Tuesday, 19 June 2012

Twitter Tips!

For anybody using twitter to market their business it is always tempting to immediately begin to promote their goods and services right away! However in a social network community like this you will get more for your efforts by placing your emphasis on making friends. The very idea behind ‘networking’ to begin with is to establish common grounds with others, and then share your interests. In order to do this, you must first get the attention of other twitter users, but in a disarming and friendly way. Your approach needs to be a likable and casual one since the key is to put others at ease with your presence. Remember, at most online communities you are an intruder until such time that people feel comfortable enough with you to accept you into ‘their’ community!
Here are 3 tips on how to approach people on twitter that will help you ‘break the ice’ more quickly thus allowing you to begin promoting your goods and services.
If the opportunity presents itself when you have the chance to lend a little humor to any exchange do so. Who does not like to smile or laugh? This also helps to quickly establish you as a more likeable individual with the other people on twitter. Remember, friends is what you want to establish and this is an important first step in doing so!
Using humor is a great way to gain the favor of others as we mentioned above but insight will also help you to gain respect. By adding an insightful comments people will tend to regard as somebody who has something unique to offer and this will make you more interesting to other twitter users. Even if others do not agree with what you said, you have still caught their attention nonetheless!
By displaying a little understanding as to what others may have said or even feel, you are demonstrating a very human side to your personality. This will help you become all the more engaging to people since they know you are not only understanding but likely compassionate as well! This is when you really begin to relate to others at these online communities and also when you know you have been accepted by them! Now is the time when you can begin to tactfully make ‘suggestions’ about products or services of yours. Be careful however not to focus too much on business or you will diminish the relationships you have already developed!
Using twitter to help promote a business and/or generate traffic can be tricky and frustrating if you do not focus on ‘connecting’ with other twitter users. The people you find at most any social network community do not like ‘renegade marketers’ who bust onto the scene interrupting conversations with their sales pitches. It is wise to be mindful of the fact that these online communities are primarily for casual socializing, so as they say, when in Rome, do as the Romans do! You want to achieve two things and that is to get the attention of other people on twitter and then to gain their acceptance. Then and only then will your marketing efforts ‘bear fruit’ and this may take time. The 3 suggestions offered here serve to put you in a position to get noticed more quickly by reflecting a likable and/or helpful personality. Once you have achieved this status of acceptance, your ability to more effectively promote anything to other people on twitter will increase dramatically.

Friday, 15 June 2012

Driving Traffic to your Blog - Jargon Free

In today's uber-competitive and ever-growing online business industry, getting traffic to your site can mean the difference between having your company flop so hard that you lose everything, or, quite conversely - having it blossom and potentially gaining a host of new clients!

So the first step is simple (assuming you've already got your business a webpage of it's own).
You advertise it. 
Now I don't mean spam other businesses or your Facebook friends with links saying 'click this, click this!'. I think we can all agree that's just bad etiquette. Instead, it's good to start by finding other similar businesses or blogs online within your niche or expertise. Do they have a forum? Do they allow comments on their page? 
If so - why not read what others in your business area are talking about, and what the latest news is within your niche? Engage others and maybe have a discussion on your opinions and feelings on whatever topic it is that you're talking about. Most forums and blogs that allow you to comment have a simple set-up when you write your post. They'll ask for your name, your e-mail address and then they'll ask (and this is the important bit) for your website. This is where the magic happens. You will link back to your website here, and then others can choose to click that link if they wish. This is called 'Back-linking'.

Back-linking plays a very important role in online business; especially if you're running a business from home or utilising a blogging platform (which I assume you are, since you're reading my blog right now).
I won't go into the small and frivolous details of it, but the reason you'll want to back-link is because of something called 'SEO' (Search Engine Optimisation).
What SEO means, for you - is that search engines, such as Google or Bing will check your website every day, and automatically check how many back links your site has leading to it (from other sites or forums) and put simply - the more back-links you have; the higher your website will rank when people search for whatever business it is you run.

For example, say you're running a home business like I am, and that your business sells stationary to other businesses or individuals. If you've been commenting and posting on other websites, linking your own - then Google will see this and put you higher up on the search page every time somebody searches for 'Home stationary company' or 'Home business stationary' and other combinations of whatever it that your business site is about.

So remember, the key to getting views on your site - which in turn mean more customers or clients, is first finding other similar businesses and engaging people that are interested in your niche.

Tuesday, 12 June 2012

A bit about how I Started - Marketing Internship

This is an age of tough competition where every company wants to make sure they outdo the competition and rise to the top. The most important factor that decides whether a company or enterprise will rise to the top is marketing. Marketing is one of the most coveted fields to day, getting precedence even over finance. Unlike finance, marketing is such a field which requires you to use your creativity and come up with your own ideas to promote the product or service offered by the company. The promotion of a product is the main factor which ensures its success. With the right promotion, a company can beat all the competition in the market and soar to the number one position. Sales marketing is an aspect of marketing which is related to the sales promotion of a product. This involves the inception of new ideas to promote a product so that it stands out among other similar products. 

Sales marketing is an emerging field which recruits youngsters readily in entry level or internship positions. If you are interested in sales marketing, then it is imperative that you get into an internship with a prominent company that will teach you all the ropes of the job. Marketing is more about aptitude that anything else. An internship lets you get the basic idea about exactly what a sales job entails. You can learn a lot in the few months that you spend as an intern and this experience will be valuable to you all your life. 

When you are getting into a marketing internship, there are several things that you should not do. Avoiding a few common mistakes will ensure that you go far in this field in the future. 

As a marketing intern, first things first, you need to be passionate about your work. A lack of enthusiasm and interest will create a bad impression that is virtually impossible to get rid of. The first thing that you are not to do is appear bored and interested with the work. 

At first you may find the job too stressful. Even if you are having trouble do not let on that you are having difficulties coping. Chances are that with time you will get used to working around the clock and will start enjoying your work. 

Being disorganized and scattered is a big no-no. When you start out as an intern you will be assigned to a project. Make your to-do list before hand and make sure that you completely all the tasks successfully. Forgetting something important or missing something obvious can be a major blunder. 

When you are assigned to a project do not set yourself unachievable goals. Unrealistic goals will hold you back, stressing you out and keep you from performing your very best. 

Do not miss deadlines. To be successful you need to work within your stipulated deadline. Meeting the target is one of the most vital aspects of a sales marketing job.

Monday, 11 June 2012

5 Successful tips from Entrepreneurs

This morning whilst browsing I came across a very handy article on the do's and don'ts of entrepreneurship. More can by found here

Every entrepreneur faces challenges, and many of them will tell you it's how you handle those challenges that will determine success or failure as a business owner.
 1. Put your networking skills to work. "Find people you can learn from," says Nelson, founder and inventor of the Good Nite Lite, who first created his product to solve his son's difficulties falling asleep. "What you may not need from them today, you may need tomorrow."
2. Don't be swayed by naysayers. When Rhodes was pushed by bankers and experts to start manufacturing her hand-blown glass candleholders in China to save money, the experiment backfired. "We lost a fortune," says Rhodes, founder of Glassybaby, which donates a percentage of revenue to programs that help cancer patients. "I listened to people who didn't understand Glassybaby. It's all about the story and there was nowhere to fit 'Made in China' in my story." 
3. Keep taking risks. "Our personal motto is: 'Fail cheap, fail quick,'" Nelson says. "Don't be afraid to try."
4. Hire your weaknesses. "Remember as an entrepreneur, you're probably a big-picture person and the details aren't as important, but they will be and it'll come back to haunt you," Rhodes warns. "If you're not good at [something], make sure you have someone beside you that is, as you grow."
5. Don't be afraid to share your idea. "There's always the opportunity where they may not be able to help you, but somebody else will," Nelson says.

Friday, 8 June 2012

Social Media and Why it's Effective

Social media has established a prominent presence as form of marketing utilized by companies in countless industries worldwide. There are a variety of inherent factors that can prove to substantially increase a company’s brand equity and visibility, or possibly victimize a company’s reputation. The way in which a social media strategy is implemented and monitored can go a long way in determining its overall effectiveness. Today’s market features a wide array of consumers who have certain expectations of brands, products, and services. Discontented and social media savvy consumers are simply awaiting any opportunity to voice their opinions via Twitter, Facebook, and associated social channels. This makes it even more vital for a company to thoroughly research and consider what methods of social media are most appropriate and beneficial to their needs. 

There are a number of steps that can be taken in order to avoid the aforementioned social media disasters that occur frequently in today’s online marketplace. The first involves being realistic and properly understanding the relationship between conversations on social networks and other types of customer interactions. The next step includes utilizing a multi-channel strategy for customer sales and service. While social media is quite effective, interactions taking place at brick and mortar locations, on toll-free lines, and during online customer service chats are also very important in providing a comprehensive view of consumers’ opinions. The following step focuses upon viewing your data and evaluating the technology that is currently in place in order to understand consumer behavior and the voice of the customer. The final measure that can be taken to avoid social media disaster is to have a designated employee that specializes in the customer experience delivery chain. 

A company that does not currently possess a strong presence in social media does not have to fear making a huge investment in social media. There are a number of low cost options that can be practiced to make that initial leap into the realm of social media marketing. Starting a blog about relevant industry news, trends, or intriguing applications of your product line is an excellent way to embark into the world of social media. Creating a LinkedIn group, Facebook page, Twitter account, a customers-only discussion forum, or a YouTube channel can provide unique opportunities to present and inform users and fans alike of current company highlights and information. 

The key to a company’s successful use of social media is all about the results and the ability to properly measure them. Industry analysts are publicizing self-service business intelligence as the so-called “golden child” of 2011. In terms of marketing, one area that could widely benefit from self-service BI is social marketing. There are a number of best-practices that can be employed in order to measure social media effectiveness using BI solutions. Mapping out the ideal marketing process flow that will best transform prospects into quality sales leads is an exceptional starting point. Another practice involves determining the online marketing initiatives and campaigns that will be implemented to attract and engage prospects. Selection of the appropriate outlets to use is quite important in safeguarding the effectiveness of these initiatives. 

Each initiative that comprises the marketing plan must then have a pre-established audience profile, outreach, value proposition, and budget that you are willing to spend. The most appropriate set of keywords must then be identified to ensure optimal website content that is designed for those specific keywords. Identifying and adjusting paths on social networks, aligning the website experience with specific landing pages, and setting goals for desired actions are all best-practice techniques in order to ensure continuity. It is also vital to measure all of the initiatives that are being used at a given time to display your activity, outreach, engagement, and outcomes. An even more thorough approach includes tracking all the way through to incremental sales, revenue and gross profit that is derived directly from online marketing. Business intelligence allows insight at the appropriate times during your social media campaigns. It offers the ability to instantly alter campaign focus and direction. Social media marketing can greatly benefit from the use of business intelligence as marketers can produce and exhibit greater value in their social media outreach campaigns.